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Denny Receiving the Dealer of the Year Award from LADA 2018

The Louisiana Automobile Dealers Association (LADA) honored Denny Rogers with the 2018 Louisiana Dealer of the Year Award. He was recognized during the 80th Annual Convention Banquet held on June 16, 2018 at the Hyatt Regency Lake Tahoe Resort Spa & Casino in Incline Village, Nevada.

Rogers is Managing Partner of Landers Chrysler, Dodge, Jeep Ram and Landers Alfa Romeo FIAT in Bossier City, Louisiana. He began his career in 1982 in Lafayette, Louisiana as a salesman. He has received many awards and distinctions including number one sales volume awards for the State of Louisiana amongst FCA Dealers along with coveted Customer Satisfaction Awards including Five Star, Elite Five Star, Gold Level Dealer Standards and most recently he has been validated for the JD Powers Customer First Award for Excellence. In 2017 his team received the Mark of Distinction recognition for Customer First Award for Excellence.

“Denny is a well-respected and successful businessman,” says Mark A. Hebert, Sr., LADA Immediate Past Chairman. “He has worked his way from the ground up, is a family man as well as an integral part of his community; a great example to all dealers in the state and very deserving of this prestigious award.”

Rogers is a member of the Greater Shreveport Chamber of Commerce, the Bossier City Chamber of Commerce where he was awarded Business of the Year in 2010, the National Automobile Dealers Association, the Louisiana Automobile Dealers Association, and the Shreveport/Bossier City New Car Dealers Association. He is currently serving his second term as President of the Shreveport/Bossier City New Car Dealers Association and is currently serving as National Dealer Council Chairman for FCA Dealers. In 1999, Rogers formed a recognition program for student athletes that not only excelled in sports but showed academic and leadership qualities that included involvement in local community and/or church organizations. Over the past 19 years he has recognized over 900 students through The Athlete of the Week program. He is a member of Renee’s Run LLC, a nonprofit formed in memory of his late wife, Renee Rogers, that raises money for the Pancreatic Cancer Action Network (PANCAN) which has raised over $175,000 in the last 4 years.

The Louisiana Dealer of the year is the most prestigious award LADA bestows because nominations come directly from the dealer body and is based on the dealer’s business success and civic involvement in the community. Rogers will represent Louisiana at the National Automobile Dealers Association Convention in spring of 2019 as LADA’s nomination for TIME Dealer of the Year.

About LADA

The Louisiana Automobile Dealers Association provides products and services to enhance the operations of its member dealers. LADA’s mission is to promote the automotive trade in the State of Louisiana, advocate a high plane of business ethics for those engaged in the moto vehicle business in the state, and endorse and promote a spirit of cooperation among motor vehicle dealers and those engaged in associated and allied trades. For more information, visit www.lada.org.

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Call us at: 318-317-4276

Welcome to Landers Dodge Chrysler Jeep RAM

Landers Dodge Chrysler Jeep RAM has been recognized as an FCA Customer First Award for Excellence 2017 Award winner, our second year.

FCA US created the Customer First Award for Excellence with its dealer partners and J.D. Power to elevate customer satisfaction with the dealerships with a specific focus on the sales and service experience, employee training and facility condition.

By achieving this elite status, these FCA US LLC dealerships will be recognized by consumers as leaders in customer sales and service experience. Out of the 2600+ dealerships in the U.S., only 387 were recognized with this award. Landers Dodge Chrysler Jeep RAM is only one of two DCJR dealerships in the State of Louisiana to receive this award. The only one in North Louisiana.

“We are extremely impressed with the accomplishments these 387 dealerships have been able to achieve in a short amount of time,” said Al Gardner, Head of Network Development, FCA – North America. “We gave our dealer body the challenge to join us in focusing on increasing our customer satisfaction, loyalty and service retention and through the core pillars of this initiative, these dealers have shown that it’s achievable. These dealerships will be able to proudly differentiate themselves as elite stores by being winners of the inaugural Customer First Award for Excellence.”

All 2,600 FCA US dealerships were eligible to pursue and earn the inaugural award certification. Dealers must achieve goals in five core “pillars” to earn the Customer First Award for Excellence designation:

  • Facility– Customers consistently find dealerships to be clean, convenient and comfortable. Facilities are certified every six months
  • Customer Processes – Dealer consistently executes processes for key customer interaction points, such as sales negotiation, delivery and follow up
  • Performance – Dealer achieves required high level of satisfaction in customer sales and service satisfaction surveys
  • Employee Survey – Survey employees annually, share findings with employees, and act on the feedback and results
  • Training Certification – Dealership personnel meet minimum training requirements for sales, service, parts and technical staff

Head of Parts and Service (Mopar), FCA – Global, Pietro Gorlier explains, “The Customer First program has enabled our dealer’s focus to be drawn to the customer experience. The program sheds light on customer touch points throughout the service experience at the dealerships and enables dealers to exceed our customers’ expectations.”

“Creating advocates for all of our brands is the key to long-term success,” said Reid Bigland, Head of U.S. Sales. “These dealers have shown leadership in that effort and will benefit from their customer-focused approach.”

Since program rollout, national Sales Advocacy scores, Fixed First Visit scores and Service Advocacy scores have all risen to the highest level in the past 10 years. All of the tools and goals within the program are designed to focus on building a relationship with the customers.

About Landers Dodge Chrysler Jeep RAM – A Bossier City Dodge, Chrysler & Jeep Dealer Serving the Mansfield, Marshall and Shreveport, LA areas
The staff at Landers Dodge Chrysler Jeep RAM in Bossier City proudly offers the latest new Chrysler, Dodge, Jeep and Ram vehicles to the Shreveport, Marshall and Mansfield, LA region. Landers Dodge Chrysler Jeep RAM was also given the Dealership of the year award by Landers Mclarty. We also carry an impressive selection of used cars, trucks and SUVs in Bossier City by the industry’s top manufacturers. Follow us on Twitter, and watch us on YouTube! Our experienced sales staff can point you in the right direction based on your individual vehicle needs. We also offer competitive Bossier City area auto financing, top-tier Chrysler, Dodge, Jeep and Ram automobile repair, and a fully stocked inventory of Chrysler, Dodge, Jeep and Ram automotive parts in Bossier City. You can get in contact with us today by calling 318-524-8732 or visiting us at 2701 Benton Road right at I-220 exit. We are a fun place to buy a car in the Shreveport, Marshall and Mansfield, Louisiana area!

Our team at Landers Dodge Chrysler Jeep RAM would like to thank you for visiting our website!

We have a strong and committed sales staff with many years of experience satisfying our customers’ wants and needs. Located in Bossier City, Louisiana, the staff at Landers Dodge Chrysler Jeep RAM will help you find the Dodge, Chrysler, Jeep or Ram you want. At we offer a searchable online inventory of Dodge, Chrysler, Jeep, and Ram vehicles in Bossier City, along with well-maintained pre-owned vehicles by today’s top manufacturers. Come on in and take a test drive with one of our salespeople that will help you find that new or quality used car that you have been searching for.

For years, the financial staff at Landers Dodge Chrysler Jeep RAM has offered expert advice for those seeking an affordable Dodge, Chrysler, Jeep or RAM car loans or leases. Our service doesn’t just stop there. Bossier City customers can come in and take advantage of our knowledgeable Dodge, Chrysler, and Jeep car repair technicians, and a fully-stocked inventory of Dodge, Chrysler, or Jeep auto parts, and state-of-the-art collision center.

Whether you are looking for a Dodge, Chrysler, or Jeep, or a pre-owned car or truck, Landers Dodge Chrysler Jeep RAM is here to help. If you don’t see what you are looking for, click on CarFinder. We are conveniently located at 2701 Benton Rd, Bossier City, LA 71111. You can also reach Landers Dodge Chrysler Jeep RAM any time by filling out our contact us form or calling us at 318-317-4276. The entire staff at Landers Dodge Chrysler Jeep RAM looks forward to serving you!

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Landers Dodge Chrysler Jeep RAM 32.5558399, -93.7267698.